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How a Responsive Website Works

Here's what Google has to say about why Responsive Web Design is its preferred method of building modern websites. Click here for original article:


Why responsive design

We recommend using responsive web design because it:

  • Makes it easier for users to share and link to your content with a single URL.
  • Helps Google’s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.
  • Requires less engineering time to maintain multiple pages for the same content.
  • Reduces the possibility of the common mistakes that affect mobile sites.
  • Requires no redirection for users to have a device-optimized view, which reduces load time. Also, user agent-based redirection is error-prone and can degrade your site’s user experience.
  • Saves resources when Googlebot crawls your site. For responsive web design pages, a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content. This improvement in crawling efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.

So how does it work?

When your website is built responsively, it detects the screen width of the device the viewer is using to look at the website. For example, a typical laptop might have an effective screen width of 1440 pixels, an iPad in portrait mode 768px or an iPhone in portrait just 310px. 

Rather than just squeezing your whole website down into a tiny illegible version of the full sized website, a responsive website is set up to reorganise the content in such a way that it optimises how it is seen on different devices.

Here's a simulation of how it works, taken from the Murrayshall House Hotel website which we recently completed.  We are assuming here that you are looking at this website on a laptop or desktop for this demo to work properly! At full width, it looks like this:

Whereas on a tablet, it will look like this:

...and on a mobile phone, like this:

Whether your budget is £800 or £8,000, all our websites are built responsively - just the way Google wants it.

 

Examples of Our Work

Celebrations of Turriff

Celebrations of Turriff

Celebrations is a family owned department store in the Aberdeenshire town of Turriff.

Dunkeld Cathedral

Dunkeld Cathedral

We were really pleased to be able to help update the web presence of this iconic Scottish landmark.

Murrayshall House Hotel

Murrayshall House Hotel

Murrayshall House Hotel is one of Perthshire's finest hotel and golf resorts.

Clock House Healthcare

Clock House Healthcare

Clock House Healthcare is a private hospital and GP practice in Surrey.

The St Andrews Golf Club

The St Andrews Golf Club

The St Andrews Golf Club went live with its new website at the end of October 2014.

Morenish Mews

Morenish Mews

Morenish Mews offers self catering holidays in a stunning setting on the shores of Loch Tay.

Fraserburgh Harbour

Fraserburgh Harbour

Fraserburgh Harbour has much to offer a variety of sectors - their new website gets the message across.

H&H Properties

H&H Properties

Dundee is an up and coming city, and the Waterfront Apartments are a strong symbol of that renewal.

Sandford Country Cottages

Sandford Country Cottages

These superb 5 star self-catering cottages in Fife were completed in 2014.

Breadalbane

Breadalbane

A new website for an ancient landscape, and one of Scotland's hidden tourism gems.

Stay Dunkeld

Stay Dunkeld

Stay Dunkeld offers two self-catering holiday cottages located near the historical town of Dunkeld.

Formlink Print Products

Formlink Print Products

A complete overhaul of the Formlink brand included a new responsive website.

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Content Management Solutions Ltd | T: 01888 562903 | E: adrian@content-management-solutions.co.uk